Cookie Policy

Last updated: November 14, 2026

This policy explains cookies and similar technologies for the regional Analytics and Advertising settings on Dara's main website at getdara.app.

It should be read alongside our Privacy Policy, which explains how we handle personal data more generally.

The blog at /blog/ keeps separate controls: analytics starts only after you allow it, and Do Not Track is honored.

What cookies and similar technologies are

Cookies are small files stored on your device that help a site function and remember preferences. We also use similar technologies such as local storage and analytics identifiers.

Some are set for the duration of your visit (session) and others persist until they expire or you clear them (persistent).

Categories we use

Essential cookies help the site work, keep it secure and remember basic choices. Blocking them may affect how the site works.

PostHog and Google Analytics 4 help us understand how people use the site. We use your current Analytics choice. If you have not made one, analytics may start only after a fresh check confirms an eligible US visit. Elsewhere, or if the check is unavailable, stale or unknown, we ask first. You can change this in Cookie settings or Your Privacy Choices.

PostHog keeps a random ID in page memory, rather than saving it in browser storage. While analytics is on, Google Analytics uses cookies set on our site for up to one year.

Separate advertising cookies help link eligible US visits and website signups when ad measurement is available and your Advertising setting permits it. Global Privacy Control or an Advertising-off choice stops this sharing.

Cookies and storage at a glance

These tables cover cookies, browser storage and temporary page memory on our website. Cookies and browser storage can remain after you leave a page. Page memory is cleared when you reload or close it.

The times below describe storage on your device. Your browser may clear it sooner. Our Privacy Policy explains how we keep information sent to our systems. You can manage Analytics and Advertising in Cookie settings or Your Privacy Choices.

Essential storage and security

dara_cookie_notice_v1 Local storage

Provider: Dara
What it does: Remembers that you closed the cookie notice for this privacy version. Does not grant permission or contain contact details.
How long it stays: Until you clear site data.
When it runs: When you close the notice or save your cookie choices.

dara_privacy_choices_v5 Local storage

Provider: Dara
What it does: Keeps the starting privacy defaults and migration record. Its earlier analytics on value does not grant permission under the regional rules.
How long it stays: Until you clear site data.
When it runs: When a page first opens under these settings, even if you have not made a choice.

dara_analytics_choice_v6 Local storage

Provider: Dara
What it does: Saves your explicit Analytics choice, a new action marker and the earlier choice records it replaces. No location or contact details.
How long it stays: Until you clear site data.
When it runs: Only when you make an Analytics choice. The US default is never saved as your choice.

dara_advertising_choice_v5 Local storage

Provider: Dara
What it does: Saves your Advertising choice separately from Analytics. Contains no contact details and does not override Global Privacy Control, a failed region check or a server-side stop.
How long it stays: Until you clear site data.
When it runs: When you make an Advertising choice.

dara_analytics_consent_v4, dara_analytics_revision_v4 and dara_analytics_choice_v5 Local storage

Provider: Dara
What it does: Preserves earlier stops and tells older open pages when you turn Analytics off. An older on value does not grant consent.
How long it stays: Until you clear site data.
When it runs: Read during migration and choice checks. Updated only to stop Analytics when you turn it off.

Regional analytics check Page memory

Provider: Dara
What it does: Keeps only whether this visit can use the US default. The request uses your connection IP without saving an IP history.
How long it stays: Up to five minutes from the start of the check. The US default pauses when the page is hidden or offline.
When it runs: Before the US default starts, and when the page returns, reconnects, regains focus or its check expires.

Turnstile check token Page memory

Provider: Cloudflare
What it does: Confirms that a form passed our spam check.
How long it stays: Valid for five minutes and one use. Removed when the form closes.
When it runs: When you use a protected form.

dara_advertising_clear_pending_v5 Local storage

Provider: Dara
What it does: Coordinates a request to clear advertising context. Advertising stays off while the request is unfinished.
How long it stays: Until you clear site data. Its value changes when clearing completes.
When it runs: When an Advertising stop is requested.

dara_gpc_clear_v5 Session cookie

Provider: Dara
What it does: Coordinates clearing advertising context across open pages. It is not an ad identifier or permission grant.
How long it stays: For the browser session. A pending request marker has a nine-second coordination limit.
When it runs: When Global Privacy Control or an Advertising stop clears browser context.

Name and storage	Provider	What it does	How long it stays	When it runs
dara_cookie_notice_v1 Local storage	Dara	Remembers that you closed the cookie notice for this privacy version. Does not grant permission or contain contact details.	Until you clear site data.	When you close the notice or save your cookie choices.
dara_privacy_choices_v5 Local storage	Dara	Keeps the starting privacy defaults and migration record. Its earlier analytics on value does not grant permission under the regional rules.	Until you clear site data.	When a page first opens under these settings, even if you have not made a choice.
dara_analytics_choice_v6 Local storage	Dara	Saves your explicit Analytics choice, a new action marker and the earlier choice records it replaces. No location or contact details.	Until you clear site data.	Only when you make an Analytics choice. The US default is never saved as your choice.
dara_advertising_choice_v5 Local storage	Dara	Saves your Advertising choice separately from Analytics. Contains no contact details and does not override Global Privacy Control, a failed region check or a server-side stop.	Until you clear site data.	When you make an Advertising choice.
dara_analytics_consent_v4, dara_analytics_revision_v4 and dara_analytics_choice_v5 Local storage	Dara	Preserves earlier stops and tells older open pages when you turn Analytics off. An older on value does not grant consent.	Until you clear site data.	Read during migration and choice checks. Updated only to stop Analytics when you turn it off.
Regional analytics check Page memory	Dara	Keeps only whether this visit can use the US default. The request uses your connection IP without saving an IP history.	Up to five minutes from the start of the check. The US default pauses when the page is hidden or offline.	Before the US default starts, and when the page returns, reconnects, regains focus or its check expires.
Turnstile check token Page memory	Cloudflare	Confirms that a form passed our spam check.	Valid for five minutes and one use. Removed when the form closes.	When you use a protected form.
dara_advertising_clear_pending_v5 Local storage	Dara	Coordinates a request to clear advertising context. Advertising stays off while the request is unfinished.	Until you clear site data. Its value changes when clearing completes.	When an Advertising stop is requested.
dara_gpc_clear_v5 Session cookie	Dara	Coordinates clearing advertising context across open pages. It is not an ad identifier or permission grant.	For the browser session. A pending request marker has a nine-second coordination limit.	When Global Privacy Control or an Advertising stop clears browser context.

Analytics

_ga Cookie

Provider: Google Analytics
What it does: Stores a random browser ID to distinguish visitors.
How long it stays: Up to one year from creation; visits do not extend it.
When it runs: While Analytics is on.

_ga_<container-id> Cookie

Provider: Google Analytics
What it does: Keeps track of a visit to the site. The name includes our Google Analytics ID.
How long it stays: Up to one year from creation; visits do not extend it.
When it runs: While Analytics is on.

dara_lead_attribution_first_touch_v1 Session storage

Provider: Dara
What it does: Saves the first landing page, referring page and campaign details so we can link a visit to an inquiry.
How long it stays: For the tab session, or until Analytics is turned off.
When it runs: While PostHog analytics is running.

Visitor and session IDs Page memory

Provider: PostHog
What it does: Uses random IDs to measure page views and site actions. We may link these IDs to an inquiry you submit.
How long it stays: Until you reload or close the page, or turn Analytics off.
When it runs: While PostHog analytics is running.

Name and storage	Provider	What it does	How long it stays	When it runs
_ga Cookie	Google Analytics	Stores a random browser ID to distinguish visitors.	Up to one year from creation; visits do not extend it.	While Analytics is on.
_ga_<container-id> Cookie	Google Analytics	Keeps track of a visit to the site. The name includes our Google Analytics ID.	Up to one year from creation; visits do not extend it.	While Analytics is on.
dara_lead_attribution_first_touch_v1 Session storage	Dara	Saves the first landing page, referring page and campaign details so we can link a visit to an inquiry.	For the tab session, or until Analytics is turned off.	While PostHog analytics is running.
Visitor and session IDs Page memory	PostHog	Uses random IDs to measure page views and site actions. We may link these IDs to an inquiry you submit.	Until you reload or close the page, or turn Analytics off.	While PostHog analytics is running.

Advertising measurement — eligible US visits

_dara_ft Cookie

Provider: Dara
What it does: A signed random reference linking a visit to server-held attribution. It contains no contact details.
How long it stays: Up to 400 days; removed after a successful browser Advertising-clear request.
When it runs: When ad measurement is permitted and a visit or signup needs a browser link.

_dara_lt Cookie

Provider: Dara
What it does: A signed random reference to a paid visit for campaign attribution.
How long it stays: Up to 30 days; removed after a successful browser Advertising-clear request.
When it runs: When ad measurement is permitted and a paid visit is recorded.

_fbc Cookie

Provider: Dara / Meta
What it does: Records a Meta ad-click identifier for eligible signup measurement.
How long it stays: Up to 90 days; only a click within the seven-day send window can be sent. Removed after a successful browser Advertising-clear request.
When it runs: Only when ad measurement is permitted and a Meta click identifier is present.

Name and storage	Provider	What it does	How long it stays	When it runs
_dara_ft Cookie	Dara	A signed random reference linking a visit to server-held attribution. It contains no contact details.	Up to 400 days; removed after a successful browser Advertising-clear request.	When ad measurement is permitted and a visit or signup needs a browser link.
_dara_lt Cookie	Dara	A signed random reference to a paid visit for campaign attribution.	Up to 30 days; removed after a successful browser Advertising-clear request.	When ad measurement is permitted and a paid visit is recorded.
_fbc Cookie	Dara / Meta	Records a Meta ad-click identifier for eligible signup measurement.	Up to 90 days; only a click within the seven-day send window can be sent. Removed after a successful browser Advertising-clear request.	Only when ad measurement is permitted and a Meta click identifier is present.

Analytics (PostHog and Google Analytics)

We use PostHog Cloud's US region to measure page views and interest in our products and property services. PostHog keeps a random ID in page memory. It does not save that ID in cookies, local storage or session storage.

We configure PostHog not to store IP addresses with analytics events. On this website, we disable PostHog session replay and automatic interaction tracking. We do not send PostHog IDs to advertising platforms or use them to track you across other companies’ websites.

We also use Google Analytics 4 to measure page views, traffic sources and site events. It uses cookies set on our site for up to one year while analytics is on. We do not load Google advertising tags.

If you contact us while analytics is on, we may save the random PostHog IDs and details of how you found Dara and reached the form with your inquiry. This links your site visit to the inquiry in our customer records. We do not include contact details in the PostHog lead events.

Analytics starts after the page loads or the browser is idle, when your current choice permits it or a fresh eligible US check allows a temporary default. A failed, unknown or expired check cannot start or continue the US default. We pause that default when a page is hidden or offline and check again when it returns.

Turning Analytics off stops capture and drops pending analytics work. Earlier default-on settings do not count as your explicit choice. We also record a stop for older open Dara pages.

Advertising and privacy preferences

When ad measurement is available for eligible US visits, first-party cookies can link the visit and ad click to a signup. Dara sends eligible signup and confirmation events to Meta from its server; this path does not load a Meta browser pixel or Google advertising tags.

Use Cookie settings or Your Privacy Choices to turn Advertising off. Global Privacy Control also turns sharing off for this browser. Unknown or failed region checks do not allow collection. Analytics and launch emails have separate choices.

Your Privacy Choices also accepts an email address or phone number to stop sharing linked to that identifier. A stop prevents later eligible sends; it does not retract events already sent to Meta.

This path does not create Meta’s _fbp cookie. If a valid one is already present, it may be included in an eligible event. A successful browser clear removes it. Cookies can remain if clearing fails, while Advertising stays off and you can try saving the stop again.

Your Privacy Choices

Managing your preferences and browser controls

Use Cookie settings or Your Privacy Choices to manage Analytics and Advertising separately. Closing the notice or settings window leaves your choices unchanged. Turning Analytics off stops analytics without reloading the page.

If browser storage is blocked, your choice applies to the current page. We avoid automatically reloading a page if that would lose an unsaved stop.

Your browser settings can block or delete cookies. Blocking essential cookies may affect how the site works.

Your Privacy Choices

Do Not Track and global privacy signals

On the main website, Do Not Track and Global Privacy Control do not change your Analytics setting. The blog at /blog/ keeps separate controls: analytics starts only after you allow it, and Do Not Track is honored.

Global Privacy Control turns Advertising sharing off for this browser. Website session replay is off.

Changes to this policy

We may update this Cookie Policy as our use of cookies and similar technologies changes. We will note the effective date on this page.

What changed

November 14, 2026: added the cookies and preference records used for eligible US website ad measurement and explained the Advertising stop controls.

November 3, 2026: updated this policy for regional analytics on the main Dara website.

The settings distinguish a current Analytics choice from a temporary US default. The inventory lists the preferences, analytics storage and page memory used by this release.

Advertising choices and Global Privacy Control control eligible US website ad measurement separately from Analytics. The blog keeps its separate opt-in and Do Not Track controls.

Contact

Questions: compliance@getdara.app.

Email the privacy team

1.What cookies and similar technologies are

2.Categories we use

3.Cookies and storage at a glance