Privacy Policy
Last updated: November 14, 2026
This Privacy Policy explains how Dara Finance Inc. ("Dara") handles your personal data across our website, launch list, Dara Money and Dara Property.
The information we handle depends on the service you use. You can ask about your data even if you do not have a Dara account.
It should be read alongside our Cookie Policy, which explains the cookies and similar technologies we use on getdara.app.
These regional analytics settings apply to the main Dara website. The blog at /blog/ keeps separate controls: analytics starts only after you allow it, and Do Not Track is honored.
This notice covers information about individuals, including people who contact Dara for a business. A business relationship does not by itself give permission for optional marketing.
Notice at collection — website and launch list
We use the details you enter, such as your name, email and country, to manage your signup, answer inquiries and send the updates you request. You can unsubscribe from launch emails at any time.
We collect technical information to run and secure the website. We use your current Analytics choice. If you have not made one, analytics may start only after a fresh check confirms an eligible US visit. Elsewhere, or if the check is unavailable, stale or unknown, we ask first. You can change this in Cookie settings or Your Privacy Choices.
Joining the launch list does not require financial documents and does not sign you up for marketing texts or calls. For eligible US visits, we may share signup and confirmation information with Meta to measure our ads. You can turn this off in Your Privacy Choices.
Data we collect
The table below groups the information we handle by service. Product-related information is used when you use the relevant service; joining the launch list does not require financial or identity documents.
If you send an inquiry, we may save its page, referring source, campaign and broad device category with it in our customer records. Random PostHog IDs are added only while analytics is on. We do not include your contact details in PostHog or Google Analytics events.
Only share another person's information where you have the right to do so.
Property inquiry forms use your answers to suggest a route and next steps. This is not a lender's financing approval. Contact support@getdara.app if you need help with your answers or result.
Data use by service
Website and launch list
- Sources
- You and your browser.
- Information and purpose
- Contact details to manage your signup and emails, and inquiry context to understand your request. Site analytics follows the regional settings described above. Eligible US signup and confirmation information may also be used for ad measurement, subject to your Advertising choice.
- Who receives it
- Dara, service providers for forms, email and customer records, permitted analytics providers, and Meta for eligible ad measurement.
Money accounts, cards and payments
- Sources
- You, payment partners and verification services.
- Information and purpose
- Name, date of birth, government ID, proof of address, contact, account and transaction details. We use these to provide the service, verify identity, prevent fraud and meet legal duties.
- Who receives it
- Dara, the partners delivering the account or payment, verification providers and authorities where legally required.
Payment recipients
- Sources
- You, the sender and payment partners.
- Information and purpose
- Recipient details needed to deliver a payment. This can include information about someone without a Dara account.
- Who receives it
- Dara and the partners needed to deliver the payment.
Property inquiries
- Sources
- Your form answers and contact preferences.
- Information and purpose
- Contact details, residence, nationality or immigration status, budget, funding source and country, property preferences and timing. We use these to route your inquiry and follow up.
- Who receives it
- Dara and providers supporting our forms, customer records and communications.
Property and financing
- Sources
- You, lenders and transaction providers.
- Information and purpose
- Financial, income, property, entity and tax-registration details, including information about people connected to the entity. We use these to assess financing and coordinate your purchase and entity setup.
- Who receives it
- Dara, partner lenders, and the appraisal, title, insurance and entity-formation providers you engage.
Support and correspondence
- Sources
- You and the people handling your request.
- Information and purpose
- Your contact details, messages and relevant service information to respond to questions and resolve problems.
- Who receives it
- Dara and service providers involved in handling your request.
How we collect it
We collect data directly from you when you register, verify your identity, use the service, apply for financing, or progress a property transaction; automatically from your device and interactions with the app and site; and from partners, partner lenders, providers, and verification services who help us confirm your identity and process transactions.
Why we use it and our legal bases
To open and operate your account, execute and settle transfers, set up your entity and accounts, coordinate your purchase, pass information to lenders and service providers you engage, meet legal and anti-money-laundering obligations, prevent fraud, provide support, and improve the product.
We process data to perform our contract with you, to comply with legal obligations, for our legitimate interests in running and securing the service, and with your consent where required (for example, certain analytics).
Who receives your data
We share information with the partners needed to deliver the service you use. These include payment and account partners, verification services, partner lenders, and the appraisal, title, insurance and entity-formation providers you engage. We also share information with authorities where legally required.
Some providers process information for Dara under our instructions. Independent financial and property-service providers also handle information under their own terms and privacy notices. The terms for the service identify the relevant provider. You can ask us which provider handles your information.
We use PostHog Cloud's US region and Google Analytics 4 to understand how people use the site. We limit the data sent and configure PostHog not to store IP addresses with analytics events. Google Analytics uses cookies set on our site while analytics is on.
We use your current Analytics choice. If you have not made one, analytics may start only after a fresh check confirms an eligible US visit. Elsewhere, or if the check is unavailable, stale or unknown, we ask first. You can change this in Cookie settings or Your Privacy Choices.
For eligible US visits, we send Meta website signup and confirmation events to measure and improve our ads. Events may include the event time, page address without query details, IP address, browser information and available ad-click or browser identifiers. After a qualified email confirmation, they may also include hashed email, phone, name, country and a Dara identifier, where available. Hashing helps Meta match the information; it does not make it anonymous.
We check US eligibility, Global Privacy Control and saved Advertising stops before collection and again before sending. Unknown or failed region checks do not allow sharing. Financial-account, KYC and transaction records, property-form answers and PostHog IDs are not included in these website ad events. We do not load Google advertising tags.
On the Launchpad property form, we send your IP address to ipapi.co to suggest your country. We send the place you type to Google Places, OpenStreetMap Nominatim or Zippopotam.us to suggest matching places. These place lookups run from our server, so they do not receive your IP address.
International transfers
Dara is based in the United States. Your information may be processed in the US and in other countries where providers delivering your service operate. Our website uses PostHog Cloud's US region. Information from Canada, including Quebec, may be processed outside that province and country.
For EEA and UK information, applicable transfer rules depend on the entities, destination and processing involved. Safeguards may involve a relevant adequacy decision or a binding transfer agreement with required assessments and protections. The EEA and UK have different transfer instruments.
For Canadian and Nigerian information, applicable safeguards can include recipient contracts and an assessment of protection at the destination. A provider's certification or a reference to standard clauses does not by itself establish the protection for every transfer.
Contact compliance@getdara.app to ask where your information is processed and about the safeguards relevant to your service. We can explain the applicable arrangement and how to request information about it, subject to lawful confidentiality limits.
Data retention
How long we keep information depends on its purpose and any legal duties that apply.
Launch-list and inquiry records support your membership, follow-up and privacy requests. Unsubscribing stops launch emails; it does not by itself delete your records. You can request deletion separately.
Website ad measurement uses periodic cleanup. Temporary send context, including IP and browser information, is cleared after delivery finishes or once it is more than seven days old. Browser and click identifiers become due for removal after 90 days.
Attribution records become due for removal 30 days after a stop clears the link, or after 13 months when linked to a signup. Unlinked first-visit records become due after 400 days; other unlinked visits after 30 days. These are server-record periods, separate from the device storage times in the Cookie Policy.
Account, identity, payment and property records are kept while needed to provide the service and for any required record-keeping period afterwards. Closing an account or completing a transaction does not always end those duties. The period depends on the record, the service and the applicable law.
Support messages are kept as needed to handle the request and any related dispute or legal duty. We keep privacy-choice records as needed to honor your choices.
When information is no longer needed, we delete it or anonymise it. If you request deletion, you can ask what must remain and why. We may need to retain some records to meet legal duties or honor your privacy choices.
Security
We use technical and organisational measures to protect personal data, including access controls and encryption in transit. No system is perfectly secure, so we cannot guarantee absolute security.
Your rights and how to exercise them
Depending on the law that applies, you may ask to access, correct or delete your information, receive a portable copy, or object to or restrict its use. You may withdraw consent where we rely on it.
Email compliance@getdara.app with what you want to access, correct or delete and the email address associated with your Dara interaction. You can also ask about data provided by someone else. Please do not include passwords, full card details or identity documents in your first email.
We may need to verify your identity for an access, correction or deletion request. We respond within the time required by applicable law. If we cannot fulfill a request in full, we explain the reason and any available review or appeal route. You may also complain to the privacy regulator where applicable.
Use Cookie settings or Your Privacy Choices to turn analytics on or off for this browser. Do Not Track does not change analytics on the main website. The blog at /blog/ keeps separate controls: analytics starts only after you allow it, and Do Not Track is honored.
Global Privacy Control turns Advertising sharing off for this browser. It does not change your Analytics setting. Your Privacy Choices also lets you stop sharing linked to an email address or phone number you provide. An Advertising stop does not unsubscribe you from launch emails or retract events already sent to Meta.
Unsubscribing from launch emails, closing an account and asking for deletion are separate actions. Use the unsubscribe link in a launch email to stop those emails. For account help, contact support@getdara.app. For deletion or a review of our privacy response, contact compliance@getdara.app.
Emails and other communications
Use the unsubscribe link in a launch or promotional email to stop those messages. You can also ask us at compliance@getdara.app. Stopping promotional emails is separate from changing analytics or ad sharing.
Service messages needed for your account, transactions, security or a request may still be sent. The launch-list email system disables open and click tracking. That does not stop us processing a confirmation, unsubscribe or other link that you choose to use.
The launch-list signup does not sign you up for marketing texts or calls. A separate notice and choice will apply before we introduce an optional new marketing channel.
Advertising choices outside Dara
Use Your Privacy Choices for Dara’s Advertising setting. The outside resources below explain additional choices at participating companies.
The outside resources below offer additional choices at participating companies. They do not send Dara a request, unsubscribe you from Dara email or stop all ads. Browser or device choices may need to be repeated elsewhere or after cookies are cleared. Some platform controls require sign-in.
NAI's old opt-out tools have been retired; its current link provides privacy guidance. These are general resources, not a list of every provider Dara uses or a claim of programme membership.
- Your Privacy Choices
- DAA advertising choices (opens in a new tab)
- DAA WebChoices (opens in a new tab)
- DAA email and phone choices (opens in a new tab)
- NAI privacy resources (opens in a new tab)
- Canadian advertising choices (opens in a new tab)
- European advertising choices (opens in a new tab)
- Google ad settings (opens in a new tab)
- Google Analytics browser add-on (opens in a new tab)
- How Google uses partner information (opens in a new tab)
- Meta ad preferences (opens in a new tab)
- Global Privacy Control (opens in a new tab)
California notice at collection
This section explains the categories, purposes, recipients and retention described in this policy. California rights apply where the relevant law covers the information and activity. Financial-service records may follow different rules from website records.
The service table explains our sources and uses. Data retention explains the applicable criteria. Read the summary below with those sections.
Sensitive information described here can include government-ID details and nationality or immigration information used for the relevant account or property service. Where applicable law provides a right to limit a sensitive use, contact the privacy team to exercise it.
Our eligible website ad measurement shares contact identifiers and internet activity with Meta for advertising purposes and may be sharing for cross-context behavioral advertising under California law. Use Your Privacy Choices to opt out. Global Privacy Control also turns this sharing off for this browser. We do not sell personal information for money.
Where California law applies, you may ask to know, access, correct or delete covered information and use an authorized agent. We may verify identity and authority for applicable rights requests. You can contact us even if you do not have a Dara account. We do not discriminate for exercising applicable privacy rights.
California collection summary
Contact identifiers and website activity
- Purpose
- Manage signups and inquiries; understand visits under the regional Analytics settings above; measure ads for eligible US visits subject to Advertising choices.
- Recipients
- Dara, service providers for forms, email and customer records, permitted analytics providers, and Meta for eligible ad measurement.
- Retention
- Membership, inquiry and privacy-request needs. The Data retention criteria above apply.
Identity, account and transaction records
- Purpose
- Provide Money, verify identity, prevent fraud and meet legal duties.
- Recipients
- Dara, relevant financial and verification partners and authorities where required.
- Retention
- Service and legally required record periods.
Property and inquiry information
- Purpose
- Route inquiries, assess financing and coordinate property services. Includes financial and entity details and inquiry residence, nationality or immigration information.
- Recipients
- Dara and relevant service providers, lenders and transaction providers.
- Retention
- Inquiry and service needs, and applicable record duties.
UK and EEA privacy rights
Where UK or EEA law applies, you may request access, correction, erasure, restriction or a portable copy of your information, and object to processing in the cases the law provides. You can object to direct marketing, including related profiling.
Our purposes are described above. Depending on the activity, the relevant basis is providing the service you request, meeting legal duties, a documented legitimate interest or consent. Cookie permission and permission for marketing messages are separate from agreeing to service terms.
Use the links below to raise a privacy complaint with Dara or contact the relevant regulator. For UK data-protection complaints, we acknowledge receipt within 30 days, investigate and keep you informed, and explain the outcome without undue delay. Rights-request deadlines are separate.
Canada and Quebec
You may ask to access your information and an account of its use and disclosure, challenge its accuracy, and withdraw consent subject to applicable legal limits. We explain any applicable consequence for a service. Optional marketing choices remain separate from the information needed to deliver a service.
Dara is based in the US, so your information may leave Canada or Quebec. See International transfers for the applicable arrangements and how to ask about them.
You can contact the privacy team to question our handling of your information. You may also complain to the Office of the Privacy Commissioner of Canada or the relevant provincial authority. For Quebec, the Commission d'accès à l'information is linked below.
Nigeria privacy rights
Where Nigerian data-protection law applies, you may request access, correction, deletion or portability, and object to or restrict processing as provided by law. You can withdraw consent and object to direct marketing, including related profiling.
Analytics and marketing messages have separate choices. You can contact us even if you do not have a Dara account.
Information may be processed outside Nigeria, including in the US. Contact us about the applicable transfer arrangement or raise a privacy complaint. You may also contact the Nigeria Data Protection Commission.
Children's data
Dara is intended for adults and is not directed at children. We do not knowingly collect data from children; if we learn we have, we will delete it.
Changes to this policy
We may update this Privacy Policy. We will note the effective date and, where changes are material, provide additional notice.
What changed
November 14, 2026: corrected the description of US website ad measurement, the information sent to Meta and the controls that stop it.
November 6, 2026: named the services used for country and place suggestions on the Launchpad property form.
November 3, 2026: updated this policy for regional analytics on the main Dara website.
The main-site settings use your current Analytics choice or a fresh trusted US check. Other visits, including unknown locations, need an explicit choice. Earlier default-on settings do not count as that choice.
Advertising choices and Global Privacy Control control eligible US website ad measurement separately from Analytics. The blog keeps its separate opt-in and Do Not Track controls.
Contact and data controller
Dara Finance Inc. is the controller for the uses of information described in this notice that Dara decides, including our website, customer relationship and marketing. Independent financial and property partners may be controllers for their own services.
Contact our privacy team at compliance@getdara.app, or write to Dara Finance Inc., 3232 McKinney Ave, Dallas, Texas 75204, United States. Tell us if you need help accessing this notice or exercising a privacy choice.
Your Privacy Choices